Better customer experience for Lyse's customers


A new portal which aims to make it as easy as possible for customers to achieve what they want has been launched by Norway’s Lyse group on 3 December.This redesign of reflects the company’s philosophy that good customer experiences are one of the best contributions to selling and upselling its products and services

A customer is greeted on the opening view with the question “what do you want to do?”. Emphasis has been given in the digital communication to clarifying Lyse’s various brands and products. It has become extremely easy for customers to carry out such activities as registering meter readings, viewing invoices and reporting a change of address. Corporate information has been transferred to a separate portal.

Lyse's new web

Bouvet has been a significant contributor to the new website, supporting conceptual and idea development, interactive design, text, project management and technical improvements.

The project has been implemented in collaboration with the Nordic Knowit consultancy, and naturally with Lyse’s own personnel.

says Øystein Aase, head of digital customer interfaces at Lyse Energi AS. ”

The Lyse group delivers products and services in the energy, telecommunications,  security and intelligent homes sectors.

More than 70 000 customers report their electricity consumption through its website, which has 500 000 visits in the course of a month.